Designing the MTN OPS Logo with Joel Pilcher | The Conquer Cast Ep 015
In this episode of The Conquer Cast, Trevor Farnes sits down with Joel Pilcher, the artist behind the MTN OPS brand and a powerhouse in the world of wildlife art and branding. They discuss the origins of the MTN OPS logo, the power of branding, and how Joel built a thriving art career through social media and consistency.
If you’ve ever been curious about branding, creative entrepreneurship, or what it takes to turn a passion into a career, this episode is for you.
The Creation of the MTN OPS Brand
Long before MTN OPS became a household name, Joel Pilcher was one of the minds shaping its visual identity.
🔥 The Birth of a Brand:
- Joel, Trevor, and their team were brainstorming a powerful, recognizable icon that would resonate with the outdoor community.
- After exploring multiple ideas, Joel designed the now-iconic MTN OPS logo, embedding an “M” and “O” into a bold, military-inspired symbol.
- The brand quickly gained traction, and today, MTN OPS apparel is worn worldwide, representing strength, resilience, and community.
🎯 “The mark alone should tell a story. It has to mean something, and when people see it, they should instantly feel connected.”
The Power of a Strong Visual Identity
As a branding expert, Joel believes that a logo should be simple, bold, and deeply meaningful. He shares stories of:
✅ How a random customer bought an MTN OPS hat just because the logo looked cool—without knowing what the brand was.
✅ A man who saw the logo online, joined a fitness challenge, and transformed his life, quitting alcohol and getting in the best shape of his life.
✅ The role of branding in building culture—how a great logo represents values, not just aesthetics.
🌍 “A good logo is more than an image—it’s a rallying point for a community.”
From Branding to Fine Art: Chasing a Dream
Though Joel was instrumental in MTN OPS’ branding, his ultimate dream was always to be a wildlife artist.
🎨 How He Made the Leap:
- He left graphic design and went all-in on fine art.
- With just 1,000 Instagram followers, he started sharing his work consistently.
- His first piece sold within hours, proving that social media could turn art into a full-time business.
Now, Joel’s work is renowned across the outdoor industry, with thousands of collectors and brands showcasing his art.
💡 “Social media changed the game for artists. It’s no longer about getting lucky—it’s about being consistent.”
Lessons on Creativity & Entrepreneurship
Joel’s journey offers valuable lessons for anyone pursuing their passion:
✔ Consistency beats talent – “You don’t have to be the best—you just have to show up every day.”
✔ Follow your passion, but be smart – “Understand your audience, learn how to market, and create something people actually want.”
✔ Be open to evolution – “I started with branding, moved to wildlife art, and now I’m exploring new creative ventures. Growth means adapting.”
🔥 “The key to success? Put in the work—every single day.”
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🔥 Joel’s story proves that if you’re consistent, passionate, and willing to put in the work, success is inevitable. Subscribe so you don’t miss next week’s episode! 🚀
