Conquer the Journey: Insights from Trevor Farnes and the MTN OPS Story

In the inaugural episode of The ConquerCast, Trevor Farnes, co-founder of MTN OPS, shares the inspiring story behind the brand’s growth, lessons learned over the past decade, and the values that have guided their journey. This podcast offers a window into how MTN OPS became a beloved brand and a “Best Place to Work in Utah,” with insights that extend beyond business into life, faith, and purpose.

A Vision of Conquering More

Trevor kicks off the episode by introducing The ConquerCast as a platform for stories of resilience, growth, and purpose. It’s about celebrating individuals who have learned to conquer more in their lives, reflecting the ethos of MTN OPS itself. Trevor’s personal journey mirrors this mission, as he reflects on his time leading the company and the exciting transition ahead as he steps down as CEO to focus on new ventures.

Building the MTN OPS Legacy

Founded a decade ago, MTN OPS is a brand deeply rooted in core values that emphasize connection, faith, and community. Trevor highlights how these principles not only shaped the company but also earned it recognition, including being named Utah Business CEO of the Year. A central element of MTN OPS is its commitment to honoring God, which is woven into its mission and daily operations.

Trevor also shares the challenges of starting MTN OPS. With no money and plenty of determination, he and his family built the company from the ground up. These struggles informed the values and mission that drive MTN OPS today, emphasizing the importance of connection, ownership, relationships, time, and mission.

Stories of Transformation

The episode is rich with personal anecdotes, such as how Trevor overcame his fear of bears and heights—an apt metaphor for conquering fears in life and business. Another touching story involves meeting a fellow Trevor, whose belief in him served as a pivotal moment. These tales underscore a recurring theme: sometimes all it takes is someone who believes in you.

Trevor also reflects on The Conquer Code, his book that encapsulates the wisdom he’s gained. From celebrating the 10-year anniversary of MTN OPS to collaborating with NuSkin and the Utah Jazz, these milestones reveal the power of perseverance and staying true to one’s values.

A Purpose-Driven Mission

At its heart, MTN OPS is more than a business; it’s a purpose-driven mission. Trevor delves into the company’s initiatives, like Operation Conquer Hunger, which embodies their commitment to making a difference. Drawing inspiration from the biblical story of “loaves and fishes,” MTN OPS channels its success into helping others, exemplifying how businesses can lead with purpose.

Looking Ahead

As Trevor transitions out of the CEO role, he reflects on the past decade with gratitude and optimism. His journey underscores the idea that leadership is not just about steering a company but inspiring others to connect with a higher purpose.

Final Thoughts

This episode of The ConquerCast is a celebration of resilience, faith, and impact. Whether it’s overcoming personal fears, building a trustworthy brand in the hunting community, or giving back through meaningful initiatives, Trevor’s story serves as a reminder that true success lies in staying grounded in one’s values and mission. For MTN OPS, the journey is far from over—it’s only the beginning of conquering more.